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141.
Mastering the complex sale : how to compete and win when the stakes are high! / Jeff Thull. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley , 2010
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 658.85 T534 2010.

142.
Extraordinary leadership : addressing the gaps in senior executive development / Kerry A. Bunker, Douglas T. Hall, Kathy E. Kram, editors. by Series: The Jossey-Bass business & management series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass , Center for Creative Leadership , 2010
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 658.4092 E9697.

143.
Handbook of partial least squares : concepts, methods and applications / Vincenzo Esposito Vinzi ... [et al.], editors. by Series: Springer handbooks of computational statistics
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin ; New York : Springer, 2010
Other title:
  • Handbook of PLS
  • Partial least squares
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 511.42 H23651.

144.
The shift : the transformation of today's marketers into tomorrow's growth leaders / Scott M. Davis ; foreword by Philip Kotler. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass , 2009
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 658.802 D2642.

145.
Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Heildelberg [Germany] ; New York : Springer, 2010
Online resources:
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 658.827 K874.

146.
Configuring SAP ERP sales and distribution / Kapil Sharma, Ashutosh Mutsaddi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Wiley Pub., 2010
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 658.8100285 S5314 .

147.
Effective sales force automation and customer relationship: a focus on selection and implementation / Raj Agnihotri , Adam A Rapp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Business Expert Press, 2010
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 658.8100285 A273.

148.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Series: Routledge communication series
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2010
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 659 K1984 2010.

149.
Marketing strategy in play : questioning to create difference/ Mark E. Hill. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Business Expert Press, 2011
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 658.802 H6471.

150.
From Brand Vision to Brand Evaluation : The strategic process of growing and strengthening brands / Leslie de Chernatony. by
Edition: 3st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Elsevier , 2010
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 658.827 D293 2010.

151.
Brand-Driven Innovation : Strategies for Development and Design / Erik Roscam Abbing. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : AVA Academia, 2010
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 658.827 A124.

152.
Marketing leadership and planning / Juanita Cockton, Kellie Vincent, Chartered Institute of Marketing. by Series: CIM study text.{u200E} ;{u200E} ; [unit 3]{u200E}. | CIM study text.{u200E}. Chartered post-graduate diploma in marketing;{u200E} ; stage 1.
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : BPP Learning Media Ltd , 2010
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 658.80076 M3456 2010.

153.
Managing marketing / Barry Walsh, Claire Wright, Kellie Vincent, Chartered Institute of Marketing. by Series: CIM study text ;{u200E} ; [unit 3]{u200E}. | CIM study text.{u200E}. Professional diploma in marketing;{u200E} ; unit D3.
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : BPP Learning Media Ltd , 2010
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 658.80076 M2668 2010.

154.
Determinants of customers’ acceptance of corporates’ rebranding and their relationship with corporates’ brand equity : case studies on a sample of corporates / prepared by Mayar Gamal Abd El Tawab Mohamed ; under the supervision of Prof. Dr. Dalia Mohamed Abdallah. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: English Summary language: English, Arabic Producer: 2022
Dissertation note: Thesis (Ph.D)-Cairo University, 2022.
Other title:
  • محددات تقبّل العملاء لتغيير العلامة التجارية للشركات وعلاقتها بالوزن النسبى لها : دراسة حالات على عينة من المنظمات
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.15.03.Ph.D.2022.Ma.D.

155.
The Effect of Internal Marketing Dimensions on Employees’ Readiness to Marketing Innovation and Intention to Leave : An Applied Study at the Private Higher Education Institutions in Egypt / Tamer Mohamed Monged Mahmoud Elhanafy ; Alaa Elgharbawy , Mohamed A. Raghab , Passant Tantawi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2020
Dissertation note: Thesis (Ph.D)- Arab Academy for Science, Technology& Maritime Transport College of Management and Technology
Other title:
  • أثر أبعاد التسويق الداخلي على استعداد العاملين نحو الإبداع التسويقي والنية لترك العمل : دراسة تطبيقية على مؤسسات التعليم العالي الخاصة فى مصر
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.34.Ph.D.2020.Ta.E.

156.
The Role of Internal Marketing in Customer Responses- A Test of the mediating role of Employees’ Customer-Oriented Behaviors : In B2B Context / By Hend Farouk Othman; Supervised By Prof. Dr. Gamal Adel Aziz. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English Summary language: English Spoken language: Arabic Producer: 2023
Dissertation note: Thesis (Ph.D)-Cairo University, 2023.
Other title:
  • دور التسويق الداخلي في استجابه و ردود فعل العملاء- اختبار الدور الوسيط لسلوك الموظفين الموجه للعملاء سياق B2B
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2023.He.R.

157.
The Influence of Social Media Marketing Effort on Purchase Intention : The Mediating Role of Brand Equity and Customer Brand Identification / By Rana Zakaria Mohamed Ibrahim Ahmed ; Supervised By Dr. Nermeen El-Saadany, Dr. Karam EL-Abssy. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: English Summary language: English Spoken language: Arabic Producer: 2022
Dissertation note: Thesis (M.Sc.)-Cairo University, 2022.
Other title:
  • تأثيرجهود التسويقيه عبر وسائل التواصل الاجتماعي علي النوايا الشرائية : الدور الوسيط لقيمة العلامه التجاريه و تماثل العلامه التجاريه -العميل
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2022.Ra.I..

158.
The impact of Parents’ involvement on student’s university choice decision in Egypt / by Ahmed Mohamed Sherif Mohamed Eldegwy ; Supervised by Prof. Wael Abdel Razek Kortam, by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: English Summary language: English Spoken language: Arabic Producer: 2023
Dissertation note: Thesis (Ph.D)-Cairo University, 2023.
Other title:
  • تأثير تفاعل اولياء الامور على اختيار الطلبة للجامعات في مصر /
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2023.Ah.I..

159.
The influence of the Perceived Egregiousness on Consumers` Intention to Boycott Bi-National products : A mediating role of labeled Country of Manufacture / by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: English Summary language: English, Arabic Producer: 2022
Dissertation note: Thesis (M.Sc.)-Cairo University, 2022.
Other title:
  • تأثير الفظاعة المدركة على نية المستهلكين لمقاطعة المنتجات ثنائية الجنسية : دور الوسيط لبلد الصنع المسمى /
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2022.Sa.I.

160.
The Impact of Consumers' Cognitive Perception on Adopting Online Streaming Services/ Remainder of title / by Neveen Hassan Badr Hassan; Abeer Mahrous PhD., Sayed Kamal PhD. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English Summary language: English, Arabic Producer: 2023
Dissertation note: Thesis (M.Sc.)-Cairo University, 2023.
Other title:
  • أثر الإدراك المعرفي للمستهلكين في تبني خدمات البث عبر الإنترنت
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2023.Ne.I.

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