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The role of online communities in shaping the Egyptian voters, behavior in transtional periods : A political marketing study / Yassmien Ahmed Yehia ; Supervised Ahmed Ghoneim , Tamer Elsharnouby

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Cairo : Yassmien Ahmed Yehia , 2014Description: 163 Leaves ; 30cmOther title:
  • دراسة فى التسويق السياسى : دور المجتمعات الإفتراضية فى تشكيل سلوك الناخبين المصريين فى الفترات الانتقالية [Added title page title]
Subject(s): Online resources: Available additional physical forms:
  • Issued also as CD
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Adminstration Summary: The study represent on of the earliest to done in the field of political marketing in Egypt. it investigates the Egyptian voter behavior during the 2012 presidential elections while considering the use of Facebook as a source of political information. Four cognitive domains that were assumed to guide the voter behavior including issues and policies, social imagery, candidate image and personal events were tested as well as three factors related to the use of Facebook as a source of political information including perceived benefits, overall technical quality and emotional trust
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Item type Current library Home library Call number Copy number Status Barcode
Thesis Thesis قاعة الرسائل الجامعية - الدور الاول المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.05.01.M.Sc.2014.Ya.R (Browse shelf(Opens below)) Not for loan 01010110064433000
CD - Rom CD - Rom مخـــزن الرســائل الجـــامعية - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.05.01.M.Sc.2014.Ya.R (Browse shelf(Opens below)) 64433.CD Not for loan 01020110064433000

Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Adminstration

The study represent on of the earliest to done in the field of political marketing in Egypt. it investigates the Egyptian voter behavior during the 2012 presidential elections while considering the use of Facebook as a source of political information. Four cognitive domains that were assumed to guide the voter behavior including issues and policies, social imagery, candidate image and personal events were tested as well as three factors related to the use of Facebook as a source of political information including perceived benefits, overall technical quality and emotional trust

Issued also as CD

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