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Contemporary advertising / William F. Arens. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill Irwin , c2002
Availability: Items available for loan: قاعة الكتب - الدور الثاني (2)Location, call number: 659.1 A6817 2002, ... Items available for reference: قاعة الكتب - الدور الثاني: Not for loan (1)Location, call number: 659.1 A6817 2002 c.1 C.D..
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Advertising / James S. Norris. by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Englewood Cliffs, NJ : Prentice Hall, c1990
Availability: Items available for loan: مخزن الكتب - البدروم (1)Location, call number: 659.1 N856 1990 Store .
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Art direction / Nik Mahon. by Series: Basics advertising ; 2
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Switzerland : AVA Academia, 2010
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 659.1 M2162.
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Advertising : a framework / W. Ronald Lane, J. Thomas Russell. by
Edition: 1st ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2001
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 659.1 L2669.
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Confessions of an advertising man / David Ogilvy. by
Edition: 1st Atheneum paperback ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : Atheneum, 1980
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 659.1 O349.
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Factors affecting online advertising recall / Lina Mohsen Mohamed Khattab ; Supervised Abeer Mahrous by
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English
Publication details: Cairo : Lina Mohsen Mohamed Khattab , 2015
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce- Department of Business Administration
Other title: - العوامل المؤثرة على درجة تذكر الاعلانات الالكترونية
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2015.Li.F. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2015.Li.F.
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Understanding the consumers{u2019} perception of deception in advertising / Doaa Fathy Abdelgawad ; Supervised Ehab Abouaish ,Tamer Elsharnouby by
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English
Publication details: Cairo : Doaa Fathy Abdelgawad , 2013
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce- Department of Business Administration
Other title: - فهم إدراك المستهلكين للخداع فى الإعلان
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2013.Do.U. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2013.Do.U.
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