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1.
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Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : South-Western College Pub., c2000
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 659.1 O357 2000.

2.
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Contemporary advertising / William F. Arens. by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: مخزن الكتب - البدروم (1)Location, call number: 659.1 A6817 2006 Store .

3.
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Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2003
Other title:
  • Advertising : principles and practice
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 659.1 W456 2003.

4.
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Contemporary advertising / William F. Arens. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin , c2002
Availability: Items available for loan: قاعة الكتب - الدور الثاني (2)Location, call number: 659.1 A6817 2002, ... Items available for reference: قاعة الكتب - الدور الثاني: Not for loan (1)Location, call number: 659.1 A6817 2002 c.1 C.D..

5.
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Advertising / James S. Norris. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Prentice Hall, c1990
Availability: Items available for loan: مخزن الكتب - البدروم (1)Location, call number: 659.1 N856 1990 Store .

6.
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The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Availability: Items available for loan: قاعة الثقاقات الاجنبية - الدور الثالث (1)Location, call number: 659.1 A2448 Am.W..

7.
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Art direction / Nik Mahon. by Series: Basics advertising ; 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland : AVA Academia, 2010
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 659.1 M2162.

8.
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Advertising : a very short introduction / Winston Fletcher. by Series: Very short introductions ; 234
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2010
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 659.1 F615 .

9.
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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1999
Other title:
  • Advertising procedure
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 659.1 R967 1999.

10.
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Advertising : a framework / W. Ronald Lane, J. Thomas Russell. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2001
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 659.1 L2669.

11.
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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2002
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 659.1 R967 2002.

12.
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Contribution a l'etude et a la pratique de la publicite./ Par Eugene Bendel, Pref. de Paul Reboux. by
Edition: 2.nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Paris: Dunod, 1956
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 659.131 B4582.

13.
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Gabay's copywriting compendium / by Jonathan Gabay. by Series: Teach yourself business skills | Teach yourself business skills
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : : Hodder Education , 2010
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 659.132 G112.

14.
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Publicity for public libraries; principles and methods for librarians, library assistants, trustees, and library schools, by Gilbert O. Ward ... by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, The H.W. Wilson Company, 1924
Availability: Items available for loan: قاعة المكتبات المهداة - الدور الرابع (1)Location, call number: 021.7 W258 B.D..

15.
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Architisement the role of architecture in the advertising industry / Salah Eldin Ahmed Salah Derbala ; Supervised Hisham Sherif Gabr , Mahmoud Moustafa Elsayed by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Salah Eldin Ahmed Salah Derbala , 2017
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering
Other title:
  • العمارة و الإعلان دور العمارة في صناعة الإعلان
Online resources:
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.13.02.M.Sc.2017.Sa.A. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.13.02.M.Sc.2017.Sa.A.

16.
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Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : Wadsworth, 2011
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 659.132 D7768 2011.

17.
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Advertising in tourism and leisure / Nigel Morgan and Annette Pritchard. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, c2000
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 659.1 M8492.

18.
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Confessions of an advertising man / David Ogilvy. by
Edition: 1st Atheneum paperback ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Atheneum, 1980
Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 659.1 O349.

19.
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Factors affecting online advertising recall / Lina Mohsen Mohamed Khattab ; Supervised Abeer Mahrous by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Lina Mohsen Mohamed Khattab , 2015
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce- Department of Business Administration
Other title:
  • العوامل المؤثرة على درجة تذكر الاعلانات الالكترونية
Online resources:
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2015.Li.F. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2015.Li.F.

20.
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Understanding the consumers{u2019} perception of deception in advertising / Doaa Fathy Abdelgawad ; Supervised Ehab Abouaish ,Tamer Elsharnouby by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Doaa Fathy Abdelgawad , 2013
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce- Department of Business Administration
Other title:
  • فهم إدراك المستهلكين للخداع فى الإعلان
Online resources:
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2013.Do.U. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2013.Do.U.

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