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	1.	No cover image available No cover image available Understanding the consumers{u2019} perception of deception in advertising / Doaa Fathy Abdelgawad ; Supervised Ehab Abouaish ,Tamer Elsharnouby by Doaa Fathy Abdelgawad Ehab Abouaish [] Tamer Elsharnouby [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Doaa Fathy Abdelgawad , 2013 Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce- Department of Business Administration Other title: فهم إدراك المستهلكين للخداع فى الإعلان Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2013.Do.U. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2013.Do.U. Add to cart (remove)
	2.	No cover image available No cover image available Examining the validity and reliability of measuring advertising believability effectiveness in Egyptian higher education market / Ghada Gad Elsayed Gad ; Supervised Wael Kortam by Ghada Gad Elsayed Gad Wael Kortam [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Ghada Gad Elsayed Gad , 2014 Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2014.Gh.E. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2014.Gh.E. Add to cart (remove)
	3.	No cover image available No cover image available Factors affecting online advertising recall / Lina Mohsen Mohamed Khattab ; Supervised Abeer Mahrous by Lina Mohsen Mohamed Khattab Abeer Mahrous [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Lina Mohsen Mohamed Khattab , 2015 Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce- Department of Business Administration Other title: العوامل المؤثرة على درجة تذكر الاعلانات الالكترونية Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2015.Li.F. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2015.Li.F. Add to cart (remove)
	4.	No cover image available No cover image available Advertising literacy of university students in Egypt / Sara Mahmoud Ahmed Elsaid Khater ; Supervised Samy Tayie by Sara Mahmoud Ahmed Elsaid Khater Samy Tayie [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Sara Mahmoud Ahmed Elsaid Khater , 2016 Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Mass Communication - Department of Public Relations and Advertising Other title: الثقافة الإعلانية لشباب الجامعات فى مصر Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.15.03.M.Sc.2016.Sa.A. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.15.03.M.Sc.2016.Sa.A. Add to cart (remove)
	5.	No cover image available No cover image available Comparative analysis of advertising effectiveness of T.V. commercials and press advertisements : An experimental study / Christine Attia Hanna Youssef ; Supervised Ahmed Ibrahim Ghoneim , Gamal Sayed Abdelaziz by Christine Attia Hanna Youssef Abdelaziz [] Ahmed Ibrahim Ghoneim [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Christine Attia Hanna Youssef , 2017 Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration Other title: تحل{u٠٦أأ}ل مقارن لفاعل{u٠٦أأ}ة كل من الإعلان التل{u٠٦أأ}فز{u٠٦أأ}وني والإعلان الصحفي : تجربة علم{u٠٦أأ}ة Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2017.Ch.C. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2017.Ch.C. Add to cart (remove)
	6.	No cover image available No cover image available Architisement the role of architecture in the advertising industry / Salah Eldin Ahmed Salah Derbala ; Supervised Hisham Sherif Gabr , Mahmoud Moustafa Elsayed by Salah Eldin Ahmed Salah Derbala Hisham Sherif Gabr [] Mahmoud Moustafa Elsayed [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Salah Eldin Ahmed Salah Derbala , 2017 Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering Other title: العمارة و الإعلان دور العمارة في صناعة الإعلان Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.13.02.M.Sc.2017.Sa.A. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.13.02.M.Sc.2017.Sa.A. Add to cart (remove)
	7.	No cover image available No cover image available Examining the influence of advertising appeals on buying intention : A comparative study between experience- based services and credence- based services / Mohamed Soliman Farag Soliman ; Supervised Gamal Sayed Abdelaziz by Mohamed Soliman Farag Soliman Gamal Sayed Abdelaziz [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Mohamed Soliman Farag Soliman , 2017 Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration Other title: دراسة تأث{u٠٦أأ}ر جاذب{u٠٦أأ}ة الإعلان على نوا{u٠٦أأ}ا الشراء : دراسة مقارنة ب{u٠٦أأ}ن الخدمات التي {u٠٦أأ}مكن تق{u٠٦أأ}{u٠٦أأ}م جودتھا أثناء الشراء- الاستھلاك والخدمات التي {u٠٦أأ}صعب تق{u٠٦أأ}{u٠٦أأ}مھا حتى بعد الشراء- الاستھلاك Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2017.Mo.E. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2017.Mo.E. Add to cart (remove)
	8.	No cover image available No cover image available Numerical studies for some mathematical models of real life problems / Muner Mustafa Abouhasan ; Supervised Laila F. Abdelal , Nasser H. Sweilam by Muner Mustafa Abouhasan Laila F. Abdelal [] Nasser H. Sweilam [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Muner Mustafa Abouhasan , 2019 Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Science - Department of Mathematics Other title: دراسات عددية لبعض النماذج الرياضية لمشاكل حياتية حقيقية Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.12.17.Ph.D.2019.Mu.N. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.12.17.Ph.D.2019.Mu.N. Add to cart (remove)
	9.	No cover image available No cover image available Examining the relationship between impact based advertising and consumer{u2019}s price sensitivity in the airline sector / Nada Taher Elshahed ; Supervised Wael Kortam , Mostafa Helal by Nada Taher Elshahed Mostafa Helal [] Wael Kortam [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Nada Taher Elshahed , 2019 Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration Other title: دراسة العلاقة بين الاعلان القائم على التأثير وحساسية العميل السعرية فى قطاع الطيران Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2019.Na.E. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2019.Na.E. Add to cart (remove)
	10.	No cover image available No cover image available A linguistic study of women's representation and stereotyping in american lifestyle magazine advertisements / Shaimaa Ahmed Khattab ; Supervised Randa Anwar , Rasha Sengar by Shaimaa Ahmed Khattab Randa Anwar [] Rasha Sengar [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Shaimaa Ahmed Khattab , 2020 Dissertation note: Thesis (M.A.) - Cairo University - Faculty of Arts - Department of English Other title: دراسة لغوية لصورة المرأة و تمثيلها فى إعلانات بعض المجلات الامريكية Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.02.12.M.A.2020.Sh.L. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.02.12.M.A.2020.Sh.L. Add to cart (remove)
	11.	No cover image available No cover image available The impact of different advertising formats on children{u2019}s attitude towards sports brands : An experimental study / Ranya Ibrahim Yousif Ibrahim ; Supervised Wael Kortam , Alaa Tarek by Ranya Ibrahim Yousif Ibrahim Alaa Tarek [] Wael Kortam [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Ranya Ibrahim Yousif Ibrahim , 2021 Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration Other title: أثر أنماط الإعلان المختلفة على إتجاهات الأطفال نحو العلامات التجارية الرياضية : دراسة تجريبية Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2021.Ra.I. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2021.Ra.I. Add to cart (remove)
	12.	No cover image available No cover image available Investigating the impact of charitable advertisements on the prosocial behavior and donation behavior using neuroscientific techniques / Yomna Mohsen Hussein Abi ElHassan ; Supervised Abeer Abdelrahman Mahrous by Yomna Mohsen Hussein Abielhassan Abeer Abdelrahman Mahrous [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Yomna Mohsen Hussein Abielhassan , 2021 Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration Other title: التحقيق فى تأثير الإعلانات الخيرية على السلوك الاجتماعى و سلوك التبرع بإستخدام تقنيات علم الأعصاب Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2021.Yo.I. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2021.Yo.I. Add to cart (remove)
	13.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004 Availability: Items available for loan: مخزن الكتب - البدروم (2)Location, call number: 659.1 B427 2004 c.1 Store , ... Place hold Add to cart (remove)
	14.	Advertising in tourism and leisure / Nigel Morgan and Annette Pritchard. by Morgan, Nigel Pritchard, Annette Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, c2000 Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 659.1 M8492. Place hold Add to cart (remove)
	15.	Marketing/planning library and information services / Darlene E. Weingand. by Weingand, Darlene E Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood, Colo. : Libraries Unlimited, 1999 Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 021.7 W4237 1999. Place hold Add to cart (remove)
	16.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Series: Irwin/McGraw-Hill series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001 Availability: Items available for loan: مخزن الكتب - البدروم (1)Location, call number: 659.1 B427 2001 Store . Place hold Add to cart (remove)
	17.	How to make a fortune on the information superhighway : everyone's guerrilla guide to marketing on the Internet and other on-line services / Laurence A. Canter and Martha S. Siegel. by Canter, Laurence A Siegel, Martha S Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : HarperCollins Publishers, c1994 Availability: Items available for loan: مخزن الكتب - البدروم (2)Location, call number: 658.8 C2297 c.1 Store , ... Place hold Add to cart (remove)
	18.	No cover image available No cover image available Contribution a l'etude et a la pratique de la publicite./ Par Eugene Bendel, Pref. de Paul Reboux. by Bendel, Eugene Edition: 2.nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Paris: Dunod, 1956 Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 659.131 B4582. Place hold Add to cart (remove)
	19.	Contemporary advertising / William F. Arens. by Arens, William F Series: McGraw-Hill/Irwin series in marketing Edition: 10th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2006 Online resources: Table of contents only Publisher description Availability: Items available for loan: مخزن الكتب - البدروم (1)Location, call number: 659.1 A6817 2006 Store . Place hold Add to cart (remove)
	20.	English for marketing and advertising/ Sylee Gore. by Gore, Sylee Series: Oxford Business English \| Perfect phrases series Material type: Computer file; Format: electronic Publication details: New York : Oxford University Press, c2007 Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 428.24025658 G6665. Items available for reference: قاعة الكتب - الدور الثاني: Not for loan (1)Location, call number: 428.24025658 G6665 c.d.. Place hold Add to cart (remove)

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Your search returned 60 results.